1950 at age 11, Ernesto Garcés started to struggle
in life, after he lost his father and was forced to abandon
school in 4th grade.
He started to plant coffee in small quantities without results,
but he persisted until 1.961, when he started to buy coffee
with more faith and perseverance than money. His personality
drove many people to follow him.
With the coffee commercialization, he started to buy land
and encouraged people with his enthusiasm and transparency
to plant coffee, and he helped them financing and marketing
Ernesto Garcés is an entrepreneur that impacted the
economy in La Concordia. He established companies, created
jobs, promoted social enterprises creating housing solutions,
medical assistance and welfare payments.